The demographics have flipped, and single women are now in demand.
“How lovely to hear!” say the women, who remember too well growing up in the shadow of the 1986 Newsweek article that warned that a 40 year old female college grad had a better chance of getting hit by a terrorist than she did of marrying…
“But…but…how could this be?” say the dumbfounded 40-something men – the guys who opted to postpone marriage, who spent early adulthood chumming with their guy pals, in a dating frenzy, or in a series of non-committal relationships. Many of these men are now ready for the real thing… and are getting a rude wake-up call.
“There’s a new biological clock out there – the one ticking inside bachelors”, claims the article.
Hmmmm. Let’s ponder the statistics… back in the 1980’s, sites the Wall Street Journal, “there were about 1.3 women for every eligible man from 35 to 44. The odds were even better for the narrower group of men in their late 30s dating women in their early 30s: Almost two women for every single man.” Cockiness-inspiring odds, wouldn’t you say? The guys must have been happy.
But…now the shift. From 1955 to 1973 the birthrate dropped 40%. That means fewer girls were born, and given that American men have tended to prefer dating younger women, we begin to see the statistical problem. The Census Bureau’s Current Population Surveys show that “the percentage of 35- 44-year old bachelors almost tripled from 1980 to 2000.” Census reports indicate further that “by 2010 men in their late 30s and early 40s will outnumber women five to 10 years younger by two to one… and within nine years, there will be one woman that’s 30 to 34 for every two men 35 to 44, according to one set of projections by the U.S. Census.”
“OUCH!” Say the men.
So what’s going on out there as a result? Well, men are increasingly turning to personal ads and dating services – not that their odds are good there either – dating service membership bases have traditionally been male dominant, and with the demographic shift we now see shrinking pools of female advertisers in the newspaper personals and in dating service memberships. And, reports the WSJ, “Other men are going where experts say they need to – older women. When Match.com polled its members earlier this year, the company discovered that its average male client is now willing to date a woman three years his senior, up from two a few years ago. At It’s Just Lunch, men 35 to 43 are now asking to date women 36 to 40 – up about four years from a decade ago.”
So, what does Cupid’s Coach have to say about all this? Gentlemen…start your engines! For those men who are rigid in their preference for a younger woman, it’s going to be competitive. If you mean to be successful in your love search, you’d better have a strategic marketing plan, you’ll be wise to get a realistic assessment of your ‘Romantic Market Value’ and you’ll be sharpening your edge by broadening your scope.
Help is here, though. Book a session with me. Best way I know to jump start your love life and better your odds. And more good news – Cupid’s Coach was built by women for women – they’re flocking to us (80% by invitation and referral) and our Client base is, well, 60% female. You’re in good hands!
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